SEO & PPC News | 08-10-2018 | Google Algorithm, Search Console & More!

Darren: In this video, you’re going
to learn about some changes Google have made to the search console when
it comes to the search results page. You’re also going to see
something very sneaky that Google have snuck in
to their new update to the Chrome browser, and
in addition to that, there’s been yet more
changes with the algorithm. This is search engine
news coming up. [music] Hey there guys, Darren Taylor
of the here, and my job is to teach you all
about search engine marketing. If that sounds up your
street, you should consider subscribing to my channel. Today is about search engine news. Let’s get started with the
very first story of the day. If you have access to the
Google search console and you’re logged in, when you go to the search results page and
do a search that triggers your website to appear,
guess what happens? Next, further down the page, you
will see that data from your search console will appear
within the search results page. Now, this won’t be the case
for all users, but it’s definitely worth giving it
a try and seeing if you’ve opted in to that scheme
where you can actually see your search console data on
the search results page. The reason people think Google have
done this is because they want people to become more engaged
with the Google search console. Because of all the Google
products suites out there, the marketing suites from like
Analytics, Google Ads, and things like that, the search console
is one that rarely gets a mention and a lot of people
don’t really use it that much. Personally, I think this is a
great idea because it means more people are going to get
engaged with the search console. That can only be a good
thing because as a business owner, you might find
it quite intimidating. Do you remember when they
rebranded it from webmaster tools to make people more, I guess,
open to using the system? Well, all of these things Google are doing to push people towards using the search console
are really important because it’s such a powerful tool. Up next, Google have confirmed
they’ve done more with the algorithm and made a minor update on and around
at the 29th of September 2018. Did you notice anything with your
websites that you’re checking on? Have you seen any ranking
increases/decreases? Let me know in the comments
below what you’ve been seeing in terms how your
website’s been ranking. Will be good to understand
that from an overall perspective so we can keep
track of these things, because it’s very difficult in the
current climate to know exactly what sites are
affected by Google algorithms. If you cast your mind back to
the beginning of August, you’d remember there was an update
called medic because it affected a lot of health and money and
lifestyle websites around the web and that’s the main
industries that got impacted. By the looks of this algorithm and
by what people are saying, it looks like they’ve rolled back some of the
aggressiveness of the initial update. Maybe they’ve realized they
didn’t do what they wanted it to do but maybe they just
thought actually this hasn’t really had the desired effects
and we’re going to roll back on our changes slightly
and see what happens as well. Potentially there could be
more algorithm updates in the future in terms of minor tweaks,
but overall, from I leave my perspective, the medic update
was a negative, negative algorithm update for a lot of
the sites I’ve been working on. To be honest with this
recent one, I’m quite happy because we’ve clawed back
some ground and made up from where we were before the
update, and in fact, we’ve got better than before the
update after this one. So I’m pretty happy myself. Danny Sullivan confirmed
all of this on Twitter, you’ll see his tweet on
the screen right now. This will give you a good indication as to the authenticity
of this update. He kind of explains there was a
minor update, didn’t give any more information, obviously, and that
is where we are at the moment. Of course, keep an eye on your
search results, keep an eye on your rankings, and let me know in the comments how you’re
getting on as well. In my third update of the week,
Google are forcing users to log into Chrome if they log in to Gmail or
YouTube in the first instance. Now, I feel like every
week I do these videos there’s always something
Google is doing that’s frustrating, that’s trying
to get more money out of people, that’s trying
to get more data out of people, and it’s getting
to a point now where it gets so frustrating that
you can see what they’re doing, you can see they’re
trying to harvest more data and obviously
grow their revenues. Of course, as a business, you’d
want them to do that, but at the same time, taking away
privacy from people when they log in to a product and
forcing them to log in to a browser to connect data points
I think is completely wrong. Now, let’s be fair to Google. They did say that
it’s not an automatic transfer of browsing history and data into the Chrome browser
from other YouTube products. There is actually
an opt-out for this and there are options
to control this, and of course, we know
how difficult they will be to find and
difficult to regulate. They might do the
options on the browser itself and say that
you can opt into this or opt out of it, but we
all know how difficult that could be in
terms of finding it. In addition to that, we
know how many people don’t read terms and
conditions for products. They’ve pretty much
got a free rein on this, but we all know
why they’re doing this, it’s because
they want to catch up to Facebook in terms
of demographic data. Facebook’s targeting and data
is completely unrivaled. Google can’t come close
to understanding people like Facebook can. By sneaking this into
their browser, they’re hoping to connect the
dots on more data and more data points to understand the users better to
improve their ad product. So, let’s blame Facebook. In the final story of this edition,
it’s a birthday to celebrate. Now, the big birthday
is of course Google. Google have made it to 20 years old. In actual fact, that’s not
that old for a business that’s turning over billions and
billions of dollars a year. Happy birthday, Google,
thanks for making sure I’ve got a job and I’m
not on the streets. I’m sure many people will be
thanking you for that as well. I know the old motto has recently
changed from do no evil or don’t do anything evil, and now you’re
kind of dropping that motto and taking people’s data, but
I appreciate it all the same that I have a job and it’s a
role I love because of you guys. Happy birthday, Google. I’m sure everyone will join me in
wishing Google a very happy birthday. Thank you guys so much
for watching this week’s edition of
search engine news. If you liked it, please
leave a like below. Let me know in the comments
how you’re getting on with your search
engine marketing. More important than that,
don’t forget to subscribe. Check out the other
content on my channel and I’ll see you guys
on my next video. [music]

Author Since: Mar 11, 2019

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